Consumer Behaviour: Insights From Indian Market

Consumer Behaviour: Insights From Indian Market

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Problem recognition: Rahul lost his mobile phone and needs to buy a new one to meet his communication requirements. 2. ... Evaluation of alternatives: Some of the models recommended to him are Nokia N95, Sony Ericsson K840i, andanbsp;...

Title:Consumer Behaviour: Insights From Indian Market
Author: Ramanuj Majumdar
Publisher:PHI Learning Pvt. Ltd. - 2010

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