Customer-centered Telecommunications Services Marketing

Customer-centered Telecommunications Services Marketing

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Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.local service providers for the same price, the number of likely switchers jumped to 60% for a 10% to 15% discount. ... Service providers have learned that signup promotions must bring in loyal customers, even if that loyalty is coerced. In 2004anbsp;...


Title:Customer-centered Telecommunications Services Marketing
Author: Karen G. Strouse
Publisher:Artech House - 2004-01-01
ISBN-13:

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