Making Social Technologies Work

Making Social Technologies Work

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Social technologies are not simply about creating a corporate page on Facebook or the CEO starting a blog. It is about understanding all the opportunities where organizations could benefit from social technologies, from marketing, customer relations, and sales to supply chain management, knowledge sharing, and operations. This comprehensive and practical book looks at how to implement the most effective social technologies in the organization and how to manage and sustain these successfully. Based on new research and what has been shown to work, Ronan Gruenbaum provides a simple framework and guide for managers, leaders and practitioners as well as an informative window into the world of social technologies in business.For organizations, those roles might be entire departments a€“ the buyer might be the procurement department and the ... The ripples of Jarvisa#39; blog reached across the blogosphere and Della#39;s name became synonymous with poor customer service and a backward attitude to social media. Dell then ... 11 However, a year after Dell Hell, the company suffered another PR disaster when a laptop exploded at aanbsp;...


Title:Making Social Technologies Work
Author: Ronan Gruenbaum
Publisher:Palgrave Macmillan - 2015-09-08
ISBN-13:

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