Markenwert und Markenwertermittlung

Markenwert und Markenwertermittlung

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Die Studie systematisiert, bewertet und hinterfragt auf Basis einer umfassenden Literatur- und PraxisA¼bersicht mehr als vierzig unterschiedliche Markenwertbestimmungsmodelle und -ansActze aus einer A¼bergreifenden, kommunikationswissenschaftlich geprAcgten Perspektive.Aaker, David A/Joachimsthaler, Erich (2000): Brand Leadership: The Next Level of the Brand Revolution. New York, Free Press. Aaker, David A. (1996): Building Strong Brands. New York, Free Press. Aaker, David A/Biel, Alexander L. (1993):anbsp;...


Title:Markenwert und Markenwertermittlung
Author: Günter Bentele, Mark-Steffen Buchele, Jörg Hoepfner, Tobias Liebert
Publisher:Springer-Verlag - 2013-03-08
ISBN-13:

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