The complete advertising and marketing handbook

The complete advertising and marketing handbook

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This remarkable manual tells you what to do and what to avoid when working with all types of media, from the most traditional to the newest (and woefully misunderstood) electronic media. Lewis offers tips on letter-writing, using testimonials, positioning and loyalty programs, making small-space ads pay, and effective fund-raising.your twenty-first century advertising and marketing manual is available right now Herschell Gordon Lewis ... soi riirmi lll(a#39;A vpn pi-riiiiirill-i-rlrrimleiipi-rieiiic I L 1 508 Keymtlng v Hoftoback Ridln - 9 a€œM a#39;Hp/Daquot;aquot;H (aquot;a#39;faquot;aquot; Aaquot; a€œW Snorkeling Fishing ... combination for learning and ifiuovery Notmnd pma€œ ~ (oloiodo River NATU R1: hXPEDlTlOl\S Wa#39;? .1 lNTERNATlONAl .., a#39;D aquot; a€œii ... l1Ia#39; a#39;kl findrn A/\ne4 Oalaen and =1 n a#39;QC VfFa#39;Ivc Qa#39;\valt;\eefla#39;\ l Ia#39;\1o O0\O lo a#39;| .;_ge9\. rv O\ a#39; a#39; Le en! (-60501-. (J Q0 fenanbsp;...


Title:The complete advertising and marketing handbook
Author: Herschell Gordon Lewis
Publisher: - 1998-07-01
ISBN-13:

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